experience
~bluorng
~anytime fitness
~tedx
~masacio/clothing brand startup
bluorng
2024 jul - 2025 aug
graphic designer, video editor,
3D artist, product designer,
animator, motion designer, videographer
BLUORNG (pronounced: Blue-Orange) is a premium streetwear brand founded in New Delhi, by Siddhant Sabharwal and Mokam Singh in 2020 and since then it has been on a journey of redefining the streetwear fashion landscape in India.
BLUORNG captures the spirit of modern lifestyle, drawing inspiration from elements of life that we see and relate with, that of nature, human emotions, animals and more. The brand is all about bridging the gap between everyday comfort and premium quality with authentic, one-of-a-kind designs, giving the community a sense of exclusiveness with clothing that goes beyond art and becomes an extension of the wearer's identity and self expression.
BLUORNG lets each product narrate a tale of craftsmanship and innovation with quality and authenticity being the driving factors. Each product is done by hand and each detail, through design, portrays a deeper meaning which is derived from the strong visual language seen in the original graphics, vibrant colors and bold prints.
POSITIONS
AND RESPONSIBILITIES
Designer, 3D Artist, & Product Developer:
The role was central to Graphic Design, Product Design, and 3D Art, overseeing the full creative process from initial concept to final brand assets for BLUORNG.
Apparel & Product Design:
Maintained a high volume of output, designing a large array of apparel prints and items, including those released and planned for future drops.
Digital Prototyping:
Leveraged 3D tools (Clo, ZBrush, Fusion 360) to model accessories, create realistic clothing, and generate hyper-realistic 3D renders for marketing and fast product visualization.
Major Brand Projects:
Designed the BLUORNG x Budweiser football jerseys and created supporting creatives, including a dedicated 3D animated video.
Exclusive Design:
Produced a one-of-one garment for the high-profile launch event of the Amazon Prime documentary, Angry Young Men.
Content Creation:
Handled all motion content, producing 3D animated ads, reels, and creative videos.
Team Efficiency:
Collaborated with Pritha Mukherjee to create a short animated ad within a 4-day deadline to successfully launch a collection.
Campaign Management:
Managed the detailed editing and post-production for major campaign shoots, ensuring visual consistency.
Innovation:
Pushed creative limits by building an unreleased game in Unity in just three days, showcasing the ability to turn innovative ideas into practical, high-impact digital assets.
I used Blender and after effects, sometimes da vinci resolve as well, to create all the 3D animated reels and motion graphics. I basically handled the entire process from start to finish—building the models, adding textures, animating the scenes, and getting the final lighting and render to look just right.
Since I did it all myself, I could quickly produce a lot of cool, realistic 3D videos for social media, ads, and showing off products. It really helped make the brand's online content look more exciting and gave them a steady stream of new videos to post.
I handled the complete video production, from cinematography to final edit, for the 'BLUORNG pencil' collectible. The video supported the launch, which resulted in the product immediately selling out—a consistent outcome for all our limited-quantity drops.
I executed a wide range of apparel and product design projects by leveraging a specialized digital toolkit.
For all 2D graphic development, print design, and conceptual art, I utilized Adobe Photoshop and Adobe Illustrator, employing a Wacom drawing tablet for precise, hands-on creation. These designs were then brought to life as realistic digital prototypes in Clo3D, enabling fast-paced visualization and iteration.
For major brand projects like the BLUORNG x Budweiser collaboration, I extended this skillset into motion, using Blender to create the dedicated 3D animated video that supported the apparel I designed.
This technical fluency allowed me to manage a high-volume output and deliver on exclusive pieces, such as the one-of-one garment for the Angry Young Men documentary launch for amazon prime.
In a showcase of rapid production and team efficiency, I co-produced a complete 2D animated short for a collection launch.
My primary role was to hand-draw all individual frames and assets in Adobe Photoshop. Following the asset creation, I spearheaded the animation and post-production in Adobe After Effects, utilizing puppet warp tools and advanced compositing techniques to bring the sequence to life.
I also managed the full audio workflow, integrating the sound effects and voice-over to create the final polished piece. We successfully delivered the entire project, from initial concept to final render, within an aggressive 4-day deadline.
My design scope also extended to the end-to-end development of physical goods and accessories.
I designed a substantial collection of unreleased products, including complex bags and other high-end, aesthetically driven collectibles. This work involved the full design pipeline, from initial concept sketches and digital drawings to 3D prototyping.
These items are part of planned future drops, and I will be sharing the full design process and final assets here as soon as they are officially launched.
Working at BLUORNG was an exceptional experience, largely because of the people. It was a genuinely fun and high-energy environment, and I truly valued my time there.
The entire team, including the founders, was incredibly supportive and kind, and at the same time, possessed an intense work ethic. Being surrounded by such dedicated and hardworking people was inspiring and made the job truly rewarding.
anytime fitness
2023 SEP - nov
internship
graphic design intern
Founded in 2002, Anytime Fitness is a global franchise with 24-hour clubs, prioritizing accessibility and community.
It entered India in 2012, aligning with its 24/7 model, tapping into the country's health consciousness. The approach includes personalized training, diverse equipment, and classes, appealing to all fitness levels.
With 140+ gym franchisees in India, Anytime Fitness emphasizes convenience and inclusivity.
POSITIONS
AND RESPONSIBILITIES
At Anytime Fitness, I had the opportunity to create a wide range of creatives for the Quantum Leap conference held in Jaipur.
My work included designing t-shirts, certificates, lanyards, ID cards, flex banners, standees, intro and outro videos for speakers, infographics, and more.
This project allowed me to showcase my diverse skill set and contribute to the event's overall success, ensuring a visually cohesive and engaging experience for all attendees.
I also designed trophies, awards, certificates, and other tangible items for the Quantum Leap conference in Jaipur.
These physical materials added a special touch, making the event memorable for all participants.
During my tenure at Anytime Fitness, I was responsible for creating over 50+ static and motion graphics for the Monthly Marketing Kits over a span of two months.
These kits included various types of posts that were used by branches across India to maintain a vibrant and engaging presence on Instagram.
For this project, I utilized my skills in graphic design, video editing, audio editing, and motion graphics to develop a diverse range of content.
Specifically, I produced materials for the fortnightly kits distributed in September, October, and November, as well as some for December.
These creatives played a crucial role in supporting the brand’s marketing efforts and ensuring consistent communication with its audience.
I created numerous motion graphic videos for monthly marketing kits.
These videos included generic posts and festive posts, which were distributed to all Anytime Fitness branches across India for their Instagram accounts.
My work ensured a consistent and engaging online presence for the brand, helping to connect with the audience and enhance the overall marketing strategy.
SKILLS
SOFTWARE PROFICIENCY: Enhanced skills in motion graphics, improving efficiency in graphic design, video editing and layout creation.
DESIGN TECHNIQUES: Developed a strategic and creative approach to design, integrating principles for impactful visuals and user experience.
TEAMWORK: Collaborated effectively within a diverse team, contributing to brainstorming sessions, design critiques, and collaborative projects.
PROBLEM SOLVING: Cultivated a problem-solving mindset, addressing challenges methodically and creatively to meet tight deadlines and project requirements.
I designed t-shirts and hoodies for all types of staff at Anytime Fitness franchises, including trainers, personal trainers, and general trainers.
Each design was tailored to reflect the brand’s identity and ensure comfort and functionality for the staff.
These apparel pieces helped create a cohesive and professional look across all branches, enhancing team spirit and brand recognition.
The process involved selecting the right materials, creating unique designs for different roles, and ensuring that the apparel was practical for everyday use in a fitness environment.
Working at Anytime Fitness, my favorite gym franchise and one that I am a member of myself, was a lot of fun.
I had the opportunity to design apparel, create marketing materials, and contribute to various projects. This experience not only allowed me to apply my skills but also taught me a lot of new things
It was rewarding to see my designs come to life and be part of a community I love.
I extensively used motion graphics for the monthly marketing kits, posts, and reels. These dynamic visuals played a crucial role in enhancing the brand's online presence.
I created engaging content that included animated posts and eye-catching reels, ensuring each piece captured the audience's attention.
This approach helped to keep the content fresh, exciting, and aligned with the brand's energetic vibe, making a significant impact across all Anytime Fitness branches in India.
tedx
2022 nov- 2023 feb
As the Head of Production for a TEDx event, my primary responsibility was to oversee and manage all aspects of the event's production.
This included coordinating with the speakers, managing the technical team, and overseeing the event's staging and lighting. I was responsible for ensuring that the event ran smoothly and seamlessly and that all technical issues were promptly addressed.
I also worked closely with the event's organizers to ensure that the event's message was effectively conveyed to the audience.
As the head of the production, I played a key role in ensuring that the event was a success and that it left a lasting impact on the audience
t-shirt
I had the opportunity to design a custom t-shirt for the TEDxHamiltonRoad organizers. The t-shirt featured a unique, eye-catching design that represented the spirit and theme of the event.
My goal was to create a piece that the organizers would wear with pride, reflecting their hard work and dedication. The design incorporated elements of the TEDx branding, with a creative twist to make it stand out.
This project allowed me to blend my graphic design skills with my passion for meaningful, impactful visuals.
T- SHIRT DESIGN
FRONT AND BACK
One of the highlights of TEDxHamiltonRoad was our key speaker, Major Samar Toor.
To enhance his presentation and those of our other esteemed speakers, I created engaging intro videos featuring motion graphics. These videos were designed to captivate the audience and provide a dynamic introduction to each speaker's topic.
The motion graphics added a professional touch, ensuring that each introduction was memorable and set the tone for the inspiring talks that followed.
Experience
Managing TEDxHamiltonRoad and creating visuals for the event was an incredibly fun and rewarding experience. From overseeing the production to designing custom t-shirts and crafting engaging intro videos with motion graphics, I thoroughly enjoyed every aspect of the process.
Working with the team, coordinating with speakers like Major Samar Toor, and bringing creative ideas to life made this event a memorable highlight in my career.
Here are some of the motion graphics intro reels I created for our speakers, including those for Major Samar Toor. These were shared on our Instagram page to highlight each speaker and build excitement for the event.
Check them out to see the dynamic and engaging visuals that set the tone for their inspiring talks.
clothing brand startup ~ masacio
2023 nov - 2024 may
name
masacio
platform
shopify
MASACIO
I founded MASACIO in November 2023 to offer unique, stylish clothing online. Our collections range from essentials to artist-inspired t-shirts, blending luxury and self-expression. Designed for fashion enthusiasts and music lovers, each piece transforms clothing into a canvas for storytelling. Explore MASACIO for a unique blend of fashion and cultural expression.
Created 150+ products (T-Shirts, Hoodies, Crop Tops, Polos, Caps etc.) for the brand.
CATEGORIES- Music, Anime, Quotes, Pop-Culture, Renaissance, Basics.
TYPES- T-Shirts, Hoodies, Zip-Up Jackets, Joggers, Polos, Caps, Tote-Bags, Vests, Crop Tops...more to come.
We conducted dynamic photo shoots with models showcasing our t-shirts and crop tops. Each shoot captures the essence of MASACIO, highlighting the unique style and comfort of our collections.
Follow us on Instagram to see our latest collections in action. Our feed features models showcasing our t-shirts and crop tops and hoodies capturing the unique style and comfort of MASACIO. Stay updated with our newest designs and behind-the-scenes moments from our shoots.